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36Pix launches ChromaStar™, the top green screen technology

Montreal, February 25 - 36Pix, the industry leading provider of high-volume green-screen background replacement service, is pleased to announce the launch of ChromaStar™ at the upcoming PMA convention in Las Vegas Nevada, from March 3-5, 2009.
ChromaStar™ is the next generation high definition chroma keying engine developed by 36Pix's R&D team. Built on the highly successful predecessor engine, which has been in high volume production since 2006, ChromaStar™ promises to take high definition background replacement to the next level making digitally replaced backgrounds at par with real ones, including high key backgrounds.

ChromaStar™ addresses all commonly reported green screen related problems, featuring;

» Fine-detail recovery (high-detail preservation)
» Background shadow removal
» Green spill correction
» Green clothes masking
» High key background replacement

"Based on the amazing results we're achieving, we believe that ChromaStar™ will revolutionize high volume portraiture, putting us one step forward in making painted backgrounds obsolete and enabling all volume portrait photographers to capitalize on the proven advantages of green screening", said Robert Ste-Marie, president of 36Pix. "With simplified photo setups, photographers can put more focus on what really counts - the subject", added M. Ste-Marie.
ChromaStar™ is available through two next day service offerings; 1) Green Screen Background Replacement service (GSBR), where the source image, background choice and output resolution must be provided and 2) Knock Out service (KO), where a transparency layer is added to the source image. Both are available over the Internet or any digital media.
Green Screen has never been this easy as 36Pix provides photographers with turn-key services including green screen starter kits, customized sales sheets, lighting setups and proofs.

About 36Pix Inc

36Pix is a photolab that prides itself in the quality of their printing and image processing services. 36Pix is also recognized as the industry leader in high definition background replacement thru green screening. Thanks to a commitment to R&D, they have demonstrated a track record of technical innovation and performance unparalleled in the industry, continually providing a competitive edge to photographers.

For more information, please contact
David Francis, VP Sales and Marketing
Tel: 1.866.900.7788
E-mail: dfrancis@36pix.com

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